Data-Driven Influencer Marketing: Strategies for B2B Growth

This session is moderated by: Edmas Neo, Founder, Accrete Innovation; Vice President, Mandai Wildlife Group

This session will cover the following topics:

• Integrating influencer collaborations with data-backed decision-making
• Leveraging predictive insights and automated interactions to optimise campaign performance
• Explore how Agentic Influencers and AI-Powered Interactions impact influencer marketing and audience engagement