Breaking the Mold: Organizational Transformation for Software Innovation

How are Software-Defined Vehicles (SDVs) revolutionizing the automotive industry by transforming vehicle lifecycles and enabling continuous feature deployment, faster development cycles, and new revenue opportunities beyond traditional sales models? 

What organizational restructuring strategies can automakers implement to embrace continuous development, foster agile cross-functional teams, and develop software-native thinking as centralized computing and zone-based controllers become industry standards? 

How can OEMs successfully navigate the transformation toward software-first organizations while balancing innovation with manufacturing excellence?